WELCOME TO the Mountain.

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Everyone begins music careers on their own now. If you seek a career as a commercial artist or band, and you'd like to see some more of the big picture, The Mountain will help you. You might not need help in every area, but The Mountain will smooth out your rough edges by showing you your options in the industry so you can integrate Art + Business + Mental Health + Physical Performance into a strategy that takes you up a Mountain, to your Definition of Success.

MIC is "Music Industry Connected" because the Mountain connects the pieces of your dream music career puzzle.
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Since MIC's founding in 2013 by Emily Plazek (the dreamhop alt-pop piano artist Millaze), The Mountain is the product of MIC's consistent field research from musicians going through the same struggles as everyone else, in real time instead of hypothetically. The Mountain reveals the truths behind common roadblocks (“Since no one in my life seems to care about my music, does that mean it’s not any good?) and trends (“Do I really have to focus so much on expensive services to push my music to playlists?”) by telling you what really matters, and what doesn't. Then, its method of dialectic reasoning (seeing the grey area) teaches how perspective and circumstance can be changed to attain the career you want - and that this simple concept of harnessing mind strength is the secret behind anyone who’s “made it.”

‍Through its 6 Steps and hover-able visual, The Mountain shows the big picture in both the industry landscape and your strategy options, so your life works with your music career, and vice versa. Then, you’ll be able to confidently seek out the "how-to’s" of each piece of your plan (how to plan a tour, how to record an album, how to do social media) because you understand how each piece of the puzzle falls into your big picture plan, your own personal Mountain.
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The Mountain's 6 Steps are available on our website, in the Sanctuary. If anyone wants more personalized help, The Mountain's creator Emily Plazek offers one-on-one consulting sessions called Music Career Diagnostics. In those sessions you'll dive deeper into music career mental training principles (for example, we coined the famous “First Circle Conundrum” that explains why the people in your life can't be your fans), psychological business principles (like push vs. pull marketing dynamics, listener behavior motivation), neuroscientific effects on productivity (like trauma, circadian rhythm gaming), and so much more.

Now begin your journey by reading the Introduction to the Mountain, then continuing onto the 6 Steps of the Mountain, all located here on our website in the Sanctuary. Welcome to The Mountain.