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Welcome to MIC: Music Industry Connected,
Home Of the Mountain.

What a music career actually looks like.

Balance The Art, The Business, and The Personal of a Music Career.

To those Musicians who...

want a music career to improve their quality of life, not detract from it.

√ crave balance between the Art, Business, and Personal components of a music career.

√ understand that starting independently (as an "indie") is the way that the vast majority of music careers begin nowadays.

√ wish they could zoom out to see the big picture of how the puzzle pieces of a music career fit together.

√ don’t have the luxury of a big budget or connections on the inside of the entertainment industry.

√ are willing to work hard, or are already working hard, and want to learn how to work more efficiently and effectively instead of throwing shots in the dark.

√ value freedom in running their careers: creating music, playing shows, living an artist’s lifestyle, owning their product, setting their timelines, and enjoying (or at least not minding) the upkeep of the business side.

√ do their music for themselves, and no one else - but they still want to share it with the world.

√ define their own success, and don't need external permission to do what they want to do with their lives.

√ can change the game because they're eager to re-see what a "music career" really means.

√ want to prove to themselves that they can create a music career, no matter the circumstances out of their control.

are ready to lean into the greatest era of music history — a world where anyone who wants to be a musician can "do the thing" and actually be one — without sacrificing their quality of life.

Welcome to MIC.

It’s you that we relate to, so we created The Mountain to support and train us all to become experts at running music careers - just like we’re experts at our musical crafts. Basically, we optimized all the setup and upkeep of an independent music career into a checklist so you don't have to scramble around or risk missing something important. We're called MIC: Music Industry Connected because we connect the puzzle pieces of what a music career actually looks like, revealing the industry & human secrets you didn’t know that you didn’t know.

We started creating The Mountain in 2013: our work as indie (independent) front-line (artists/bands) musicians working with other indie musicians gives us real-time experience in what it’s like to create and share Art in the music industry, right now in history. Then we combine this insight with our expert Business research through case studies and experiments. Finally and most uniquely, we use our psychological, philosophical, neuroscience, and fitness research to incorporate the Personal: how to work with the human vehicle of body and brain. 

Balancing the Art, the Business, and the Personal is what makes The Mountain actually realistic - creating music careers that achieve both quantitative and qualitative measures of success, especially emphasizing improving quality of life instead of the unfortunate norm of detracting from it.

We get a lot of questions because what we do is rather unheard of, so now we're going to use our website homepage to cut right to the FAQ we're used to getting - this will give you the gist of why you're here! Click on the following questions to open/close the answers:

WHAT IS MIC?

WHAT IS THE MOUNTAIN?

WHERE IS THE MOUNTAIN?

"Definition of Success"?

WHAT ELSE DOES MIC OFFER?

WHAT DOES MIC WANT FROM ME?

Are you going to tell me what to do with my Art?

Why Can't I JUST get a Label to do All this?

What about Making Money?

How Long will This Take?

How Much Will This Cost?

How do I begin?

Enjoy your Climb.

Where Music Careers Begin

00
MIC PGH Is...

Welcome to MIC PGH (Music Industry Connected, Pittsburgh), home of the world's first IMBM: "Indie Music Business Model".

We're "Where Music Careers Begin".

The IMBM teaches how to create and manage your own independent music career without a label's help, from any non-hub city. It's all about making money off your music, creating a true fanbase, and honing in on your passion with marathon patience. We realize that building your dream career is a daunting task, but we’ve spent the last 8 years simplifying the “how to” for you!

Follow the Sanctuary Blog and our PGH indie music universe to have all your “what the crap do I do now?” questions answered.

03
our services

what WE OFFER

We offer the following services:

04
read more

articles

Coming Soon!

latest articles

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for more articles

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learn more about how we can help your business

Strategy

Strategy focus for specialization

Differentiation

Differentiation for defining competitive arena and premium pricing

"True Fanism"

"True Fanism" for long-term high-value customers and referrals

05
works

check out our latest works

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06
TEAM MEMBERS

 this is our awesome team

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testimonials

what our  happy clients are saying

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09
why us

some good reasons to hire us

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first world class support

As our client you’ll be introduced to your personal Project Manager who will take care of your project needs.

info@yoursite.com

01.800.123.456

Check out
our amazing
portfolio

We have the experience and the team of professionals to make your project a success.

Professionals to make your project a success.

prepare to
be surprised

Our creative team will digg deeply into your idea and prepare some proposals that will blow your mind.

Non-disclosure contract

100% post support

team of professional
experts

We have the experience and the team of professionals to make your project a success.

Contact us and let us know more about your project.