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WELCOME TO the Mountain.

Click here to Begin

Everyone begins music careers on their own now. If you seek a career as a commercial artist or band, and you'd like to see some more of the big picture, The Mountain will help you. You might not need help in every area, but The Mountain will smooth out your rough edges by showing you your options in the industry so you can integrate Art + Business + Mental Health + Physical Performance into a strategy that takes you up a Mountain, to your Definition of Success.

MIC is "Music Industry Connected" because the Mountain connects the pieces of your dream music career puzzle.

Since MIC's founding in 2013 by Emily Plazek (the dreamhop alt-pop piano artist Millaze), The Mountain is the product of MIC's consistent field research from musicians going through the same struggles as everyone else, in real time instead of hypothetically. The Mountain reveals the truths behind common roadblocks (“Since no one in my life seems to care about my music, does that mean it’s not any good?) and trends (“Do I really have to focus so much on expensive services to push my music to playlists?”) by telling you what really matters, and what doesn't. Then, its method of dialectic reasoning (seeing the grey area) teaches how perspective and circumstance can be changed to attain the career you want - and that this simple concept of harnessing mind strength is the secret behind anyone who’s “made it.”

Through its 6 Steps and hover-able visual, The Mountain shows the big picture in both the industry landscape and your strategy options, so your life works with your music career, and vice versa. Then, you’ll be able to confidently seek out the "how-to’s" of each piece of your plan (how to plan a tour, how to record an album, how to do social media) because you understand how each piece of the puzzle falls into your big picture plan, your own personal Mountain.

The Mountain's 6 Steps are available on our website, in the Sanctuary. If anyone wants more personalized help, The Mountain's creator Emily Plazek offers one-on-one consulting sessions called Music Career Diagnostics. In those sessions you'll dive deeper into music career mental training principles (for example, we coined the famous “First Circle Conundrum” that explains why the people in your life can't be your fans), psychological business principles (like push vs. pull marketing dynamics, listener behavior motivation), neuroscientific effects on productivity (like trauma, circadian rhythm gaming), and so much more.

Now begin your journey by reading the
Introduction to the Mountain, then continuing onto the 6 Steps of the Mountain, all located here on our website in the Sanctuary. Welcome to The Mountain.

Where Music Careers Begin

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MIC PGH Is...

Welcome to MIC PGH (Music Industry Connected, Pittsburgh), home of the world's first IMBM: "Indie Music Business Model".

We're "Where Music Careers Begin".

The IMBM teaches how to create and manage your own independent music career without a label's help, from any non-hub city. It's all about making money off your music, creating a true fanbase, and honing in on your passion with marathon patience. We realize that building your dream career is a daunting task, but we’ve spent the last 8 years simplifying the “how to” for you!

Follow the Sanctuary Blog and our PGH indie music universe to have all your “what the crap do I do now?” questions answered.

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our services

what WE OFFER

We offer the following services:

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read more

articles

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latest articles

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learn more about how we can help your business

Strategy

Strategy focus for specialization

Differentiation

Differentiation for defining competitive arena and premium pricing

"True Fanism"

"True Fanism" for long-term high-value customers and referrals

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works

check out our latest works

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TEAM MEMBERS

 this is our awesome team

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testimonials

what our  happy clients are saying

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why us

some good reasons to hire us

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first world class support

As our client you’ll be introduced to your personal Project Manager who will take care of your project needs.

info@yoursite.com

01.800.123.456

Check out
our amazing
portfolio

We have the experience and the team of professionals to make your project a success.

Professionals to make your project a success.

prepare to
be surprised

Our creative team will digg deeply into your idea and prepare some proposals that will blow your mind.

Non-disclosure contract

100% post support

team of professional
experts

We have the experience and the team of professionals to make your project a success.

Contact us and let us know more about your project.