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WELCOME TO THE HOME of the IMBM Mountain:
The First Indie Music Business Model

During a time in history where technology makes independent music careers not only possible, but virtually free of competition due to the infinite shelf space in our brains for music, the MIC IMBM Mountain examines the megatrends, consumer behavior realities, and misconceptions that poison the potential musician's perspective before his/her career blossoms to its potential. We hack away at the reasons behind the struggles of the modern day musician in real time, through consistent business and psychological research, and the experiments and experience of our MVMT musicians. The IMBM Mountain's research has one goal: to reveal the truths behind universal roadblocks and distractions, in order to empower musicians to understand the big picture of creating a music career and ultimately land their own definition of success.


Welcome to MIC, a sanctuary of education for musicians aiming to create full-time commercial music careers independently, or with a record label. Inspired by the question "Where do I even freaking begin?", we were founded in 2013 so we could begin our official research out in the indie music scene learning from fellow musicians, and going through the marathons ourselves. Our research experiments made it obvious to us that all musicians struggle (welcome to the club!) and crave a structure that supports their dream, but also allows them to be their own completely unique artist. Simply reading books and articles of tips and tricks for how to create a music career created a scattered, desperate, American-overwork-ethic feeling in our souls - and this unity of shared frustration with other musicians inspired us to create the IMBM Mountain.

Since we're less-is-more people uninterested in intimidating with business jargon, and we believe that learning through visuals/stories is sticky, memorable, effortless and so fun, we created the IMBM for all of us to use. The IMBM is a Mountain we musicians build ourselves, then climb up, following our unique definitions of success - all while inviting people into our Music Worlds and monetizing our endeavors so we can keep going for the long haul.

This Mountain will help you, fellow musician, see the big picture in (1) the industry landscape and how it applies to you, (2) the business strategy options you can take, and (3) most importantly, the philosophy of the lifestyle you must create for yourself to support your career mentally, physically, and spiritually. Creating a life of a music career is not a bunch of checks off a todo list -- it's a state of mind and an approach to your life overall.

You build your own unique Mountain through going through the 6 Steps shared our Sanctuary page, training you how to identify the Non-Issue and bank on natural laws like The 80/20 Rule, which we also call it the Critical Few (CF). This training is your secret weapon to leave behind the common sufferings of independent musicians and climb your Mountain to your own definition of success (definted by you and no one else!).

We're also the home of many music career mental training principles, like the First Circle Conundrum: we observed a trend across nearly every single musician we met and studied, and decided a name needed to be put to the face of this beast. The Conundrum heals the confusion of why the people already in your life don't (usually) seem interested your music. We dove into the consumer psychology behind it, and found that this trend is so common because anyone who's in your first circle (only 1 degree of separation away from you) has already labeled you, and they cannot relabel you and put you up on a pedestal of respect the way a fresh fan can (anyone more than 1 degree of separation from you). Understanding this natural law relieves the scars of discouragement leftover from all those social media posts and invitations to shows that were "ignored" by family and friends. Don't take it personally, it wasn't personal. The First Circle Conundrum's discovery motivates us musicians through acceptance, so we can keep going and forge through that circle, to those people more than 1 degree of separation away who have a true potential of becoming fans of our music.

The 1st Circle Conundrum, and many more mental training and psychological principles like push vs. pull marketing dynamics, listener behavior motivation, the nuances of mental training and self-motivation, and more are included in the IMBM Mountain, and available during our personal IMBM Music Career Diagnostic consulting sessions. We share our IMBM on our website for free, but some musicians crave private sessions with personal attention to their careers:  an IMBM Strategy Expert studies your unique music story and dilemmas to uncover roadblocks and opportunities even deeper than the IMBM Mountain. You're a musician, and even though we musicians who want music careers have to learn a lot of business basics in this current climate, you aren't expected to be trained to an expert level. That's why we, the obsessive music industry nerds who eat sleep and breathe these analyses and scenarios, are here. We take the business-desperation edge off of you.

We are not a label, nor are we a management company - we're an educational research consultancy. Our goal is to spread our research to as many independent musicians as possible. That's why we give the IMBM free of charge here at our Sanctuary Blog, and our IMBM Music Career Diagnostics are to-the-point and empowering - we don't want anyone to become dependent on us, that would defeat the purpose of the IMBM's brand-deciding, copyright-owning, music-choosing, freedom-in-scheduling independent music career spirit, don't you think?

Whether you want to stay indie or prep your materials to pitch and sign with a label that becomes your partner (not the demise of your dream) the IMBM is for you. We want to be invited into your music worlds - so remember to come back at us and tell us how the IMBM helped you. Gosh we will be so thrilled to hear your story, and become your fans, too.

- 2019, MIC Founder/CEO Emily Plazek

Where Music Careers Begin

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MIC PGH Is...

Welcome to MIC PGH (Music Industry Connected, Pittsburgh), home of the world's first IMBM: "Indie Music Business Model".

We're "Where Music Careers Begin".

The IMBM teaches how to create and manage your own independent music career without a label's help, from any non-hub city. It's all about making money off your music, creating a true fanbase, and honing in on your passion with marathon patience. We realize that building your dream career is a daunting task, but we’ve spent the last 8 years simplifying the “how to” for you!

Follow the Sanctuary Blog and our PGH indie music universe to have all your “what the crap do I do now?” questions answered.

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our services

what WE OFFER

We offer the following services:

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articles

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Strategy

Strategy focus for specialization

Differentiation

Differentiation for defining competitive arena and premium pricing

"True Fanism"

"True Fanism" for long-term high-value customers and referrals

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works

check out our latest works

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TEAM MEMBERS

 this is our awesome team

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what our  happy clients are saying

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why us

some good reasons to hire us

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first world class support

As our client you’ll be introduced to your personal Project Manager who will take care of your project needs.

info@yoursite.com

01.800.123.456

Check out
our amazing
portfolio

We have the experience and the team of professionals to make your project a success.

Professionals to make your project a success.

prepare to
be surprised

Our creative team will digg deeply into your idea and prepare some proposals that will blow your mind.

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100% post support

team of professional
experts

We have the experience and the team of professionals to make your project a success.

Contact us and let us know more about your project.