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Welcome to MIC: Music Industry Connected,
Home Of the Mountain.

What a music career actually looks like.

To those Musicians (& Managers) who...

want to spend as much time as possible on the Art of a music career, by getting all the truly-necessary Business items efficiently completed.

prefer to not waste their own precious energy and days/weeks/months/years figuring this out on their own by trial and error.

understand that the industry expects all musicians to start the process by launching careers independently first (as an "indie").

√ lack the rare luxury of a big budget or connections within the entertainment industry that would give them a leg up.

√ prefer building consistent momentum instead of crossing fingers at shrugged shoulders and shots thrown in the dark.

√ value freedom and enjoyment in creating music, playing shows, developing creative strategy, setting timelines, and everything else that goes into living an artist’s lifestyle.

get that this is the greatest era of music history: a world where anyone who wants to be a musician can "Do the Thing" and actually be one, and then also make a living from it if they want to, simply by learning how to balance the Art, Business, and Personal of a music career.

Welcome to MIC.

Everything you just read above are the ingredients to the blood we bleed here at MIC, and it's all centered around our pièce de résistance product called The Mountain, a 6-step Process Manual (a short book) here on our website that teaches how to get all the boring Business stuff completed, and your Personal life balanced, so you can get to your Art. Art+Business+Personal is the name of the game. Basically, the Mountain is a mental strategy tool we use every day to improve our lives & music careers, and you can have it in your head, too.

However, we're currently working on publishing The Mountain into a book, so it's not open to the public to read here on our website like it use to be (gasp). This left us with a decision in the meantime: we've decided to offer the secret password to read The Mountain here on our website to a select group of people: 

- our Consulting clients,
- anyone who purchases our "Publishing Manager Mini-Course" (coming soon in 2023),
- and our Team (of course, they helped create it.)

If you want to be one of those people, absolutely welcome aboard! Go on and click here. Or, what are we saying, you most likely need more information than this:

Yeah, more info please, duh -
Why would I want to be in this "select group of people"?

For sure, for sure, let's cut straight to what we think are probably your hot, steaming questions, but even better, with some TLDR answers to those questions (if you keep scrolling down you'll find full answers):

1) Who the heck is MIC?
We're a research/consulting company called MIC: Music Industry Connected because we connect the puzzle pieces of what a music career actually looks like, through consulting, the Publishing mini-course, and The Mountain process manual.

2) Why should you trust us?
You should trust us because not only are we an ever-evolving group of strategy experts and independent musicians around the world led by one active musician in the USA (that's me, Emily, why hello there) conducting research together since 2013, but also we insert a lot of levity and fun energy into what we do because we have heart, and you'll see that in everything we do.

3) Why would you want our products - consulting, that publishing mini-course, or this all-important "Mountain"?
You'll want our products because they'll improve your quality of life and help you tackle your specific issues without being upsold/beholden to us. We've been doing this a long time, and we'll continue to do it a long time, and we don't need sneaky sales strategies for our bottom-line. Our products are excellent, our clients are happy, and that's what keeps us going.

4) What gall do we have to type out so many words instead of giving you videos galore?
We have so much gall it's disgusting.

Now if you want the full answers to those questions, we got you. Actually, we get a lot more questions than those four because what we do is rather unheard of, so allow us to welcome you into our universe with a little unconventional FAQ-on-the-homepage. (Unconventional is quite fun for us, if you haven't gleaned that yet.) Also, here's our email-signup as a friendly jab in the ribs, too. Oh and guess what else we're burying sneakily in this little red paragraph - everything you read below is actually free consulting material from us, not just a sales pitch for The Mountain. We can't help ourselves, we simply must share our research here at the get-go because we want you to really get us. See you at the bottom of this page!

CLick the following HEADINGS TO OPEN/CLOSE the SECTIONS:

What is MIC's deal?

Okay that sounds great and all, but I meant what is MIC?

WHy ARE you talking about the Mountain so Much?
Your logo looks great by the way (hey thanks!)

BUT Why Should I be Interested in any of This at all?

Why should i listen to You Though?

Oh. Are there really things I'm not thinking about now, in regards to having a successful music career?

FINE, I'll Bite, tell me more about what The MOUNTAIN Is.

WHERE IS THE MOUNTAIN?

"Definition of Success"?

Why Can't I JUST get a Label to do All this?

Are you going to tell me what to do with my Art?

What if I don't liVe in the USA?
CAn you help my career somewhere else in the world?

What about Making Money? I Need to Make Money.

How Long Does The Mountain Take to Follow?

How Much Will This Cost ME?

Now What?

Enjoy your Climb.

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Where Music Careers Begin

00
MIC PGH Is...

Welcome to MIC PGH (Music Industry Connected, Pittsburgh), home of the world's first IMBM: "Indie Music Business Model".

We're "Where Music Careers Begin".

The IMBM teaches how to create and manage your own independent music career without a label's help, from any non-hub city. It's all about making money off your music, creating a true fanbase, and honing in on your passion with marathon patience. We realize that building your dream career is a daunting task, but we’ve spent the last 8 years simplifying the “how to” for you!

Follow the Sanctuary Blog and our PGH indie music universe to have all your “what the crap do I do now?” questions answered.

03
our services

what WE OFFER

We offer the following services:

04
read more

articles

Coming Soon!

latest articles

click here
for more articles

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learn more about how we can help your business

Strategy

Strategy focus for specialization

Differentiation

Differentiation for defining competitive arena and premium pricing

"True Fanism"

"True Fanism" for long-term high-value customers and referrals

05
works

check out our latest works

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TEAM MEMBERS

 this is our awesome team

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testimonials

what our  happy clients are saying

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09
why us

some good reasons to hire us

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first world class support

As our client you’ll be introduced to your personal Project Manager who will take care of your project needs.

info@yoursite.com

01.800.123.456

Check out
our amazing
portfolio

We have the experience and the team of professionals to make your project a success.

Professionals to make your project a success.

prepare to
be surprised

Our creative team will digg deeply into your idea and prepare some proposals that will blow your mind.

Non-disclosure contract

100% post support

team of professional
experts

We have the experience and the team of professionals to make your project a success.

Contact us and let us know more about your project.