To those musicians who do their music for themselves, and no one else - but they still want to share it with the world.
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To those musicians who dream of a music career and understand that starting independently as an "indie" is the way that virtually everyone begins nowadays.

To those musicians who want a music career to improve their quality of life, not detract from it.

To those musicians who define success for themselves, and don't need permission to do what they want to do with their lives.

To those musicians who value freedom in running their careers: creating music, playing shows, living an artist’s lifestyle, owning your product, setting your timelines, and enjoying (or at least not minding) the upkeep of the business side.
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To those musicians who don’t have the luxury of a big budget or connections on the inside of the entertainment industry.

To those musicians who wish they could zoom out to see the big picture context of where the puzzle pieces of music careers fall into place.
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To those musicians who want to prove to themselves that they can create a music career, no matter the circumstances out of their control.
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To those musicians who crave a holistic perspective that supports balance in an often unbalanced industry.

To those musicians who are willing to work hard, or are already working hard, and want to learn how to work more efficiently.
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To those musicians who grow tired at throwing darts and desire a clear strategy that builds successes upon each other.
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To those musicians who can change the game because they're eager to re-see what a "music career" really means.

To those musicians who are ready to lean into the greatest era of music history: a world where anyone who wants to be a musician can actually be one and "do the thing", fully allowed to ignore the distractions and illusions of our industry that have tainted the quality of so many musicians' lives for decades.

Welcome to MIC. It’s you that we relate to, so we created The Mountain to support and train us all to become experts at running music careers - just like we’re experts at our musical crafts.
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We started creating The Mountain in 2013: our work as indie (independent) front-line (artists/bands) musicians working with other indie musicians gives us real-time experience in what it’s actually like to create and share art in the music industry, right now in history. Then we combine this insight with our expert business research through case studies and experiments. Finally and most uniquely, we use our psychological, philosophical, neuroscience, and fitness research to incorporate the personal: how to work with the human vehicle of body and brain. Balancing the Art, the Business, and the Personal is what makes The Mountain actually realistic - creating music careers that improve quality of life instead of the unfortunate norm of detracting from it.

Let's begin.

‍Start your journey by reading The Mountain’s 6 Steps - it's 6 pages here on our website, led by the buttons above, because we believe keeping it simple matters.

If you want a little more introduction before you begin to read The Mountain, our Founder wrote you a letter, here.

Get behind-the-scenes on our research by signing up for our "Mountain Climber Club" emails, following us on social media @theMICmountain, and exploring The Sanctuary Blog.

When you want expert help crafting a plan for your specific scenario, reach out to book some sessions of Consulting. We get in and get out - since we're trying to help the most musicians around the world as possible, we don't hoard our clients: we educate and set you free, instead of asking to own a percentage of your product or revenue.

Treat your body to some Mountain Climber Merch when the mood strikes, too.
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And remember: if you use The Mountain, tell us so we can be your music fans, too - oh you caught us, we've revealed our first secret, this is all a selfish ploy for us to get more truly great music to listen to.