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Welcome to MIC: Music Industry Connected,
Home Of the Mountain.

What a music career actually looks like.

To those Musicians (& Managers) who...

want to spend as much time as possible on the Art of a music career, by getting all the necessary Business stuff efficiently done & out of the way.

prefer to not waste their own precious time figuring this out on their own.

will go all the way with their music (either by signing to a label, or remaining independent) because they understand that the industry expects all musicians to start the process by launching careers independently first (as an "indie").

√ believe their music is true art that deserves to be shared with the world, maybe more than some of the commodity, clickbait stuff out there that gets all the attention (not to judge, but a lot of true art does get buried.)

√ lack the rare luxury of a big budget or gatekeeper connections within the entertainment industry that would give them a leg up.

√ hate throwing random shots in the dark and would prefer building consistent momentum instead of crossing fingers.

√ value freedom and enjoyment in creating music, playing shows, owning their product, setting timelines and deadlines, and everything else that goes into living an artist’s lifestyle.

get that this is the greatest era of music history: a world where anyone who wants to be a musician can "Do the Thing" and actually be one, and then also make a living from it if they want to, simply by learning how to balance the Art, Business, and Personal of a music career.

We'll share THe Mountain with You.
Welcome to MIC.

We get that not everyone loves reading, but hear us out. It's the only way right now that we can hand you a tool we use every day to improve our lives & music careers: The Mountain. Actually, we super-duper love writing, so we promise this is a fun read, packed with personality, distilling an entire industry to save you years of time spent learning this stuff on your own! (Take breaks because it can definitely be a lot for the brain at one time, but kudos to you for being a rare person who works for what they want.)

The Mountain we just mentioned is a 6-step Process Manual here on our website, teaching how to get all the boring Business stuff efficiently done, so you can smack the dust off your hands and get to your Art for more hours everyday. Read 6 pages, that's it. The Mountain is pretty much a little book in this way, except it's unpublished because we need to keep coming back to edit it as the industry changes so quickly, which you can't do with a printed book - see, we've thought through this.

What did we mean by "boring Business stuff"? Well, Business is, simply put, effectively organizing efforts to get things done on a grand scale (like share your music to the world), but it sure sucks up proportionally way too much of a music career sometimes. The Mountain helps musicians cut straight to their Art by cutting down the Business to only the bare bones needed. We made optimized checklists for the setup and upkeep stuff so you don't have to scramble around - or, worse, risk missing something important that roadblocks you later. Instead of that distracting mayhem, you can just work on your Art, which is what you want to be doing.

So, yeah you gotta read 6 pages, but if we can make Youtube videos or something one day we will. We're just not as into monetizing The Mountain as we're into improving its methods through our research experiments, & using it ourselves in our own music careers (as artists, bands, and managers actually!); so we keep it simple by posting it here. In fact, this website is kind of like our own personal home base in the digital world, but we're welcoming strangers like you into it because we crunched the data and felt it was dumb not to do so. So, hello, welcome, nice weather we're having, how about that game last night, good to meet you.

What else. Well, we keep capitalizing Art and Business because we're trying to emphasize that The Mountain is insanely helpful because since music careers bleed into our everyday lives, we all need something that helps us balance the Art, the Business, and the Personal. The Mountain is the only tool out there that does this, and that's a big brag but we really mean it. Other tools out there teach you some specific Art or Business stuff, which is seriously great & definitely needed, but The Mountain is the only one that holistically balances the whole shebang with some basic human Personal needs, very quickly & efficiently.

We'll also keep bolding things to make it easier to see main points. We like that.

And by we, I mean me, the writer of The Mountain, Emily Plazek, but also the spirit of all my many interns & clients & freelancers since 2013 that helped me test out all this research. MIC is a "we" at this point, it's been really fun work. Our experiences as indie (independent) front-line musicians (artists/bands) working with other indie musicians consistently gives us real-time insight into what it’s like to create and share Art in the music industry right now in history. Then, we combine this insight with our expert Business research, especially through case studies and experiments. Finally and most uniquely, we use our psychological, philosophical, neuroscience, and fitness research to incorporate the Personal: how to work with the human vehicle of body and brain. Like I said, really fun work.

Here, this is cute, too: We're called MIC: Music Industry Connected because we connect the puzzle pieces of what a music career actually looks like, through sharing The Mountain. We do this by shedding light on some behind-the-scenes industry secrets (like major label budgets & politics that sure put things into perspective), and psychological illusions that hold musicians back (like The First Circle Conundrum we coined to explain why friends & family are usually so awkward & weirdly insensitive about our music careers [?!]), and other things that you maybe didn't know that you didn't know, but you need to know so you can pace this marathon, and most importantly, also enjoy this music career dream the whole time you're in it. Newsflash: you're in it already. Well done.

All we want is for you to use The Mountain and share it with your friends. If you want consulting, cool, we can set that up here, but we really believe these written 6 Steps on our site is enough to seriously help you create a music career that achieves success according to your definition of it, while improving your quality of life (instead of the unfortunate norm of detracting from it; it's dark out there, trust us.)

So, help yourself to The Mountain on this website, sign up for our email list below (and get a free, fun tip!), follow us @theMICmountain on social media, and reach out to tell us how your music career went - because this is all really just a complex ploy for us to get more truly great music for our iPods.

We get a lot of questions because what we do is rather unheard of, so now we're going to use our website homepage to cut right to our FAQ. Try not to exhaust yourself here, though - when you're feeling good about all this, get straight to The Mountain - click here.

CLick the following QUESTIONS TO OPEN/CLOSE the ANSWERS:

Why Should I be Interested in This at all?

Why should i listen to You Though?

What else should I expect that I'm maybe not thinking about now?

Okay, i'm In. So WHat/WHO IS MIC?

WHAT IS THE MOUNTAIN?

WHERE IS THE MOUNTAIN?

"Definition of Success"?

WHAT ELSE DOES MIC OFFER?

WHAT DOES MIC WANT FROM ME?

Are you going to tell me what to do with my Art?

Why Can't I JUST get a Label to do All this?

Does it Matter Where IN The World I live?

What about Making Money?

How Long will This Take?

How Much Will This Cost?

How do I begin?

Enjoy your Climb.

Where Music Careers Begin

00
MIC PGH Is...

Welcome to MIC PGH (Music Industry Connected, Pittsburgh), home of the world's first IMBM: "Indie Music Business Model".

We're "Where Music Careers Begin".

The IMBM teaches how to create and manage your own independent music career without a label's help, from any non-hub city. It's all about making money off your music, creating a true fanbase, and honing in on your passion with marathon patience. We realize that building your dream career is a daunting task, but we’ve spent the last 8 years simplifying the “how to” for you!

Follow the Sanctuary Blog and our PGH indie music universe to have all your “what the crap do I do now?” questions answered.

03
our services

what WE OFFER

We offer the following services:

04
read more

articles

Coming Soon!

latest articles

click here
for more articles

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learn more about how we can help your business

Strategy

Strategy focus for specialization

Differentiation

Differentiation for defining competitive arena and premium pricing

"True Fanism"

"True Fanism" for long-term high-value customers and referrals

05
works

check out our latest works

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06
TEAM MEMBERS

 this is our awesome team

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08
testimonials

what our  happy clients are saying

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09
why us

some good reasons to hire us

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first world class support

As our client you’ll be introduced to your personal Project Manager who will take care of your project needs.

info@yoursite.com

01.800.123.456

Check out
our amazing
portfolio

We have the experience and the team of professionals to make your project a success.

Professionals to make your project a success.

prepare to
be surprised

Our creative team will digg deeply into your idea and prepare some proposals that will blow your mind.

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100% post support

team of professional
experts

We have the experience and the team of professionals to make your project a success.

Contact us and let us know more about your project.