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Welcome to MIC,
Home Of the Mountain.

What a music career actually looks like.

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Balance the Art, the Business, and the Personal of a Music Career.

To those musicians who do their music for themselves, and no one else - but they still want to share it with the world.

To those musicians who dream of a music career and understand that starting as an "indie" is the way everyone begins nowadays.

To those musicians who
want a music career to improve their quality of life, not detract from it.

To those musicians who define success for themselves, and don't need permission to do what they want to do with their lives.

To those musicians who
value freedom in running their careers: creating music, playing shows, living an artist’s lifestyle, owning your product, setting your timelines, and enjoying (or at least not minding) the upkeep of the business side.

To those musicians who don’t have the luxury of a big budget or connections on the inside of the entertainment industry.

To those musicians who wish they could zoom out to see the big picture context of where the puzzle pieces of music careers fall into place.

To those musicians who want to prove to themselves that they can create a music career, no matter the circumstances out of their control.

To those musicians who crave a holistic perspective that supports balance in an often unbalanced industry.

To those musicians who are willing to work hard, or are already working hard, and want to learn how to work more efficiently.

To those musicians who grow tired at throwing darts and desire a clear strategy that builds successes upon each other.

To those musicians who can change the game because they're eager to re-see what a "music career" really means.

To those musicians who are ready to lean into the greatest era of music history: a world where anyone who wants to be a musician can actually be one, fully allowed to ignore the distractions and illusions of our industry that have tainted the quality of so many musicians' lives for decades.

Welcome to MIC. It’s you that we relate to, so we created The Mountain to support and train us all to become experts at running music careers - just like we’re experts at our musical crafts.  

We started creating The Mountain in 2013: our work as indie (independent) front-line (artists/bands) musicians working with other indie musicians gives us real-time experience in what it’s actually like to create and share art in the music industry, right now in history. Then we combine this insight with our expert business research through case studies and experiments. Finally and most uniquely, we use our psychological, philosophical, neuroscience, and fitness research to incorporate the personal: how to work with the human vehicle of body and brain. Balancing the art, the business, and the personal is what makes The Mountain actually realistic - creating music careers that improve quality of life instead of the unfortunate norm of detracting from it.

Start your journey by reading The Mountain’s 6 Steps - it's 6 pages here on our website, led by the buttons above, because we believe keeping it simple matters. (Our Founder wrote you a letter, too, if you crave a little more context.)

Then watch our research unfold by signing up for our behind-the-scenes emails, and following us on social media @theMICmountain. Enjoy exploring our archives in The Sanctuary Blog, too.

If you're itching to get even closer to us: Reach out about Consulting for more personal help, and treat your body to some Mountain Climber Merch.

And remember: if you use The Mountain,
tell us so we can be your music fans, too - oh you caught us, we've revealed our first secret, this is all a selfish ploy for us to get more truly great music to listen to.

Enjoy your Climb.

Where Music Careers Begin

00
MIC PGH Is...

Welcome to MIC PGH (Music Industry Connected, Pittsburgh), home of the world's first IMBM: "Indie Music Business Model".

We're "Where Music Careers Begin".

The IMBM teaches how to create and manage your own independent music career without a label's help, from any non-hub city. It's all about making money off your music, creating a true fanbase, and honing in on your passion with marathon patience. We realize that building your dream career is a daunting task, but we’ve spent the last 8 years simplifying the “how to” for you!

Follow the Sanctuary Blog and our PGH indie music universe to have all your “what the crap do I do now?” questions answered.

03
our services

what WE OFFER

We offer the following services:

04
read more

articles

Coming Soon!

latest articles

click here
for more articles

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learn more about how we can help your business

Strategy

Strategy focus for specialization

Differentiation

Differentiation for defining competitive arena and premium pricing

"True Fanism"

"True Fanism" for long-term high-value customers and referrals

05
works

check out our latest works

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TEAM MEMBERS

 this is our awesome team

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testimonials

what our  happy clients are saying

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marie doe
Twitter

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Jorge doE
snapchat

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INSTAGRAM

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09
why us

some good reasons to hire us

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first world class support

As our client you’ll be introduced to your personal Project Manager who will take care of your project needs.

info@yoursite.com

01.800.123.456

Check out
our amazing
portfolio

We have the experience and the team of professionals to make your project a success.

Professionals to make your project a success.

prepare to
be surprised

Our creative team will digg deeply into your idea and prepare some proposals that will blow your mind.

Non-disclosure contract

100% post support

team of professional
experts

We have the experience and the team of professionals to make your project a success.

Contact us and let us know more about your project.