A Welcome Letter

From our Founder / CEO Emily Plazek & Millaze.

laneway product development music career success imbm indie music business model new music business the mic mvmt

MIC is “Music Industry Connected” because we connect the puzzle pieces of what a music career actually looks like,
revealing the industry & human secrets you didn’t know that you didn’t know. 

Hey there,

Founder Emily Plazek here. Welcome to the Covid-World Update to The Mountain, focusing on helping musicians polish up their Foundation (Steps 1, 2, 3) so they can pounce on live music when it returns (in Step 4 & 5). I wrote this letter for those of you that want a little more than our "less is more" style  - so let me answer the questions I'm guessing you're asking: 

Let's ask the real first question: What is MIC trying to sell you?

Okay now let’s actually begin - first question: Am I in the right place? 

Next question: Is getting a firm grip really that rare in the music industry? 

Okay, next up: then why & how does MIC think it can help me?

Go ahead and ask the next one: What’s MIC’s deal?

Final question: Okay, I'm on board! What are my next steps? 

Step 1) Read The 6 Step Mountain Theory on our website, here.

This is The Mountain, at its core. It’s a simple 6 Step theory that conceptualizes how to “climb” your music career Mountain. Simply reading the 6 Steps helps most musicians get a firmer mental grip on how to tackle some of their deeper issues and troubles, so we keep The Mountain here in our Sanctuary blog for free. Our mission is to make success possible in every music career, worldwide, so offering the theory for free on our site is how we’re helping the most musicians we can

Also, we know what it’s like to operate without the luxury of a big budget, so this is how we ensure that The Mountain remains in the realistic parameters of what true indie musicians actually have at their disposal (we make sure all our research stays in these realistic parameters, as well).

Step 2) Enjoy our other free educational products:

@theMICMountain on social media,
Sign up for the
Newsletter, and
Explore the
Sanctuary Blog
(we take requests for which human insights & industry secrets you want to learn more about!)

We have fun with this: our social media is where we share the secrets of the industry that we sneak around like secret agents/scientists to find and reveal to indies. In fact, we take requests! If something about the music industry or your career is baffling you, send us your burning questions here on our "Contact Us" page - then keep an eye out for us to answer it!

Step 3) When you want more personal help, plan One-on-One Consulting or Group Workshops with fellow music friends, the artists you manage, or an indie label roster - here.

As The Mountain’s Lead Strategy Expert, I personally work with musicians, managers, and labels, too. Consulting isn’t for everyone, so I’ll help us both understand if it makes sense for you, and I’ll offer some other solutions. I’m pretty hell-bent on not making indies dependent on us through contracts and percentage deals - so I get creative on how we step in to help, then step out and let you go free. 

Thank you, all my interns, freelancers, and musician friends over the years. We did what no one else has ever done. We created a holistic approach to conceptualizing a dream that helps improve the quality of peoples' lives, instead of the pocket-digging the way most of our industry does. We are the living proof, writing/recording/performing music on the regular, and living our best lives while working with the realities of our human bodies & brains. 

We stand in the next music world that's already begun: the amount of true indie musicians will only continue to rise, at the benefit of all of us (hello, more music to listen to & artist friends to make!). So many humans across history dreamed of this day, and we're the lucky ones who get to live it.

And to whoever you are, fellow musician, welcome to The Mountain, too - begin, or continue, your adventure here.

- Emily Plazek

Creator of The Mountain
Founder/Lead Strategy Expert
MIC: Music Industry Connected
February 19, 2021