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Week 1 - What do I mean by the "Process" of an indie music career?
Written by:
Millaze

20181015, Monday morning, 1040am, post-yoga, Real Hero - College and Electric Youth


I’m painting my apartment this week. Since it’s the beginning of the Dialectic Series on Friday, it just felt right to finally finish The Sanctuary Studio. I made one wall light brown because it’s the land, and the other three walls are a rich blue because they’re the ocean. The Sanctuary is a ship.


I walked the long way home after yoga to buy one of my favorite whole-wheat pumpkin-raisin cosmic muffins at Soma, and it’s still sitting wrapped up next to me. Before I can really sink into it, I want to do my morning write -- and I want this one to start sharing the behind-the-scenes of Millaze to teach this second phase of the IMBM: The “Process”.


“Process” is something I keep referring to in my more-recent IMBM (Indie Music Business Model) documents, and to my clients -- it’s the second iteration of the IMBM. The first iteration of the IMBM (always available for free here at the Sanctuary blog), is like a Maslow’s Hierarchy of Needs climb where indie musicians understand the music industry landscape so they can decide their unique strategy to reach their definition of success. Next, through Millaze, I’m sharing the “process” or the “How-To” of what it looks like to have an indie music career, on a daily basis.


Gosh, it's been quite a few years of trial and (lots of) error -- so it makes sense for me to teach the “process” anecdotally instead of in articles like the IMBM Pyramid. It'll be hella more interesting. If you follow these Sanctuary articles here at my Millaze page, you’ll see in action how the process really works. There’s no one “magical” process, by the way -- it’s all about creating one unique to you.

For example: releasing all my Millaze music should make me want to shout “finally” while dangling from the streetlights -- but I’m more really calm than anything. I’m sitting at the culmination of my past life’s work while seeing the big picture ahead of me, and I know I’m covering all my bases with the daily activities, thanks to my "process”. So, I peacefully chip away at my work, with no emotional upheavals and distractions (which are quite common in entrepreneurial music careers). I know what I need to do on a daily basis to stay balanced (yoga, meditate, some cardio, reading, morning/night writes, eating my healthy foods, etc) and continue my career's progress (rehearse piano, songwrite or record, my spreadsheet work, my IMBM client work, etc), and it keeps me grounded, flexible, and very happy.


When you don’t have a label creating structure for your career, you have to make it yourself -- and your own personal day-to-day “process” is actually the music career you dream of.

Gnaw on that.


(Speaking of gnawing I want this muffin, then I wanna go paint, so I'ma wrap this up.) My pre-muffin realization that I should nakedly share my morning writes (one of my “critical few” activities in my personal “process”) makes a lot of sense to me. I’ve always been adamant that MIC becomes the company I wish I had when I began my indie artist journey: one that didn’t cookie-cutter people into molds, and didn’t suggest any strategies they don’t practice themselves. So, Millaze puts my money where my mouth is -- I’m really living this dream career life, and in the MIC spirit, I want others to, too.

These writes will help you get into the subtleties of my indie-trained mind - because living a full-time indie music career isn’t just about creating and promoting music projects. It’s about being a human being and living a human being’s life and also oh yeah music in interwoven throughout it. Our personal lives can either derail or provide inspiration, distract or build grit through the challenges -- our life and art can mimic each other and we really become artists, not just musicians pumping out projects and crossing our fingers. We indies have the potential to live this dream.


So, Millaze’s first single release in a couple days, on Friday, with singles/albums every Friday after that -- and I’ll get into the reasoning behind that strategy later (oh baby, it's one of my favorite IMBM strategies we've been polishing for months now).

For now, sign up for the email list if you haven’t yet (up above to the right or at www.Millaze.com) because I’ll give you my music for free before anyone else every week -- and get ready to see how dream careers nowadays can be more than simply dreams.

Holla.

-Millaze


Week 1 - What do I mean by the "Process" of an indie music career?
Week 1 - What do I mean by the "Process" of an indie music career?
My youth of dreaming to be an indie musician, and not knowing where the heck to start, fueled the creation of MIC to help others like me.

20181015, Monday morning, 1040am, post-yoga, Real Hero - College and Electric Youth


I’m painting my apartment this week. Since it’s the beginning of the Dialectic Series on Friday, it just felt right to finally finish The Sanctuary Studio. I made one wall light brown because it’s the land, and the other three walls are a rich blue because they’re the ocean. The Sanctuary is a ship.


I walked the long way home after yoga to buy one of my favorite whole-wheat pumpkin-raisin cosmic muffins at Soma, and it’s still sitting wrapped up next to me. Before I can really sink into it, I want to do my morning write -- and I want this one to start sharing the behind-the-scenes of Millaze to teach this second phase of the IMBM: The “Process”.


“Process” is something I keep referring to in my more-recent IMBM (Indie Music Business Model) documents, and to my clients -- it’s the second iteration of the IMBM. The first iteration of the IMBM (always available for free here at the Sanctuary blog), is like a Maslow’s Hierarchy of Needs climb where indie musicians understand the music industry landscape so they can decide their unique strategy to reach their definition of success. Next, through Millaze, I’m sharing the “process” or the “How-To” of what it looks like to have an indie music career, on a daily basis.


Gosh, it's been quite a few years of trial and (lots of) error -- so it makes sense for me to teach the “process” anecdotally instead of in articles like the IMBM Pyramid. It'll be hella more interesting. If you follow these Sanctuary articles here at my Millaze page, you’ll see in action how the process really works. There’s no one “magical” process, by the way -- it’s all about creating one unique to you.

For example: releasing all my Millaze music should make me want to shout “finally” while dangling from the streetlights -- but I’m more really calm than anything. I’m sitting at the culmination of my past life’s work while seeing the big picture ahead of me, and I know I’m covering all my bases with the daily activities, thanks to my "process”. So, I peacefully chip away at my work, with no emotional upheavals and distractions (which are quite common in entrepreneurial music careers). I know what I need to do on a daily basis to stay balanced (yoga, meditate, some cardio, reading, morning/night writes, eating my healthy foods, etc) and continue my career's progress (rehearse piano, songwrite or record, my spreadsheet work, my IMBM client work, etc), and it keeps me grounded, flexible, and very happy.


When you don’t have a label creating structure for your career, you have to make it yourself -- and your own personal day-to-day “process” is actually the music career you dream of.

Gnaw on that.


(Speaking of gnawing I want this muffin, then I wanna go paint, so I'ma wrap this up.) My pre-muffin realization that I should nakedly share my morning writes (one of my “critical few” activities in my personal “process”) makes a lot of sense to me. I’ve always been adamant that MIC becomes the company I wish I had when I began my indie artist journey: one that didn’t cookie-cutter people into molds, and didn’t suggest any strategies they don’t practice themselves. So, Millaze puts my money where my mouth is -- I’m really living this dream career life, and in the MIC spirit, I want others to, too.

These writes will help you get into the subtleties of my indie-trained mind - because living a full-time indie music career isn’t just about creating and promoting music projects. It’s about being a human being and living a human being’s life and also oh yeah music in interwoven throughout it. Our personal lives can either derail or provide inspiration, distract or build grit through the challenges -- our life and art can mimic each other and we really become artists, not just musicians pumping out projects and crossing our fingers. We indies have the potential to live this dream.


So, Millaze’s first single release in a couple days, on Friday, with singles/albums every Friday after that -- and I’ll get into the reasoning behind that strategy later (oh baby, it's one of my favorite IMBM strategies we've been polishing for months now).

For now, sign up for the email list if you haven’t yet (up above to the right or at www.Millaze.com) because I’ll give you my music for free before anyone else every week -- and get ready to see how dream careers nowadays can be more than simply dreams.

Holla.

-Millaze


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