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How MIC is different than every other music company.
Written by:
Emily Plazek
Andrew Chris dreamhop
Andrew Chris, MVMT VIP, in his home studio in Pittsburgh's Southside

Your brain and body are the car, your dream career is both the route through the industry and the destination of success.

If your brain and body are rusty and breaking, your dream career is simply a car wreck.

MIC teaches indies how to take care of the car, how to read the map of the industry, and pick the destination.

We construct the steady table that holds the puzzle on top. We nurture the roots and trunk of the tree. We're about the big picture.

There are plenty of companies, websites, people you can follow to learn music business tips: How To Plan a Tour. How To Record Music at Home. How to Get Your Music on Spotify and Apple Music. How to Make Money Off Your Music.

MIC isn't the company you go to for those things. We'll help you sift through which of those you need at the time, or tell you which of those are distractions from your personal success mission -- but we'll direct you back out to those companies for that specific research. People like Ari Herstand are the rulers of that "New Music Business" domain, and they rock. We respect and appreciate them incredibly in our IMBM research -- go follow them like we do!

But you don't come to MIC for those details. You come to MIC to understand and see the big picture where all those pieces of the puzzle fit into -- both the industry's big picture, and your mental big picture.

This includes both some business savvy strategy, and some mental/physical health training (and a lot of healing).

You come to us for the roots and trunk of the tree. We're about the big picture. We teach the foundation of your career: your strategy perspective, and your personal life perspective. Meaning, we teach you the secrets behind how to mentally conceive your music career plan, so you can execute it successfully.

Better though: we're not just about mushy feelings. We teach the "how-to" of constructing a daily career -- what it looks like day-to-day to live as a career indie musician. We incorporate your health and preferences, too: if you absolutely must cool down every night with video games, or by cooking some gourmet meals, we show you how it can be easy to balance that with your necessary disciplines like training on your instrument and chipping away at your business plan and outreach.

Catherine Gee
MVMT VIP, Catherine Gee, headlining Mr. Smalls in Pittsburgh's Millvale

We're told as indies to "do this" or "don't do this", but those people dishing out the advice don't fully know us. How could they give us that specific advice? Cookie cutter nonsense to get in our wallets.

Plus, if we're doing the same business ideas that every other musician is doing -- going after Spotify playlists, recording "hit" songs -- how will our careers turn out differently than anyone else, when we want greatness and most people are struggling to make ends meet? And if we're slaving over your music, like really worried about it panning out, feeling overextended by the fingers-crossed schedules we create for ourselves -- then are we really living a dream career?

We're not living a dream at that point. We're living nightmares rooted in fears -- fears that MIC teaches aren't necessary, nor the objective reality.

And MIC teaches all this through example, not preaching.

Millaze and the other MVMT VIPs are the example.

A dream music career is your enjoying every day of work. A dream music career is one where your music is inspiring and fulfilling. A dream music career starts only after you understand the overarching reality of what the music industry really is -- and then you understand that your attitude about who you are guides the entire experience.

We don't go cookie-cutter with our advice. First we teach that industry landscape with the IMBM Pyramid, and then we teach how to develop the correct mental attitude through Millaze.

millaze
MIC Guinea Pig, Millaze and her last blog post about her greatest indie music fear, read it here.

This week's blog post from Millaze, in particular, shares what goes on in an indie musician's brain during all the music and business work -- and how she handles it.

Honestly? When we were founded in 2013 we didn't expect our company mission to be so much about the mental aspect of it all. But it's self-fulfilling prophecy. You teach everyone to believe in you, or to not. And the music career flows from there. You need the energy to keep going too, or you burn out. It's some complex human stuff, man.

MVMT VIP, conscious rapper Kellee Maize, finishing up a killer studio session in Pittsburgh's Shadyside

Join us.

If you're a musician or a music lover, join us on our anecdotal mission. This is the first indie music experiment of its kind - sharing the behind-the-scenes as go.

We're risky little kittens over here, we're not hiding behind any tricks and facades -- you're going to see all of the blunders along with all the successes.

Join the email list, to the side above, or at millaze.com.

Follow @iammillaze on social media.

Follow on Spotify.

Subscribe on Youtube.  

Share your ideas. Suggestions. Questions. Recipes.

And if you're an indie and want more personal help? We do coaching, so reach out to Contact@MusicIndustryConnected.com.

Or heck, join the MVMT so we can share your indie story with the world, too.

Our vision is that as many indie musicians as possible come to the surface. We want that music added to the world. We want those dream careers fulfilled.

How MIC is different than every other music company.
How MIC is different than every other music company.
MIC is my baby.
Andrew Chris dreamhop
Andrew Chris, MVMT VIP, in his home studio in Pittsburgh's Southside

Your brain and body are the car, your dream career is both the route through the industry and the destination of success.

If your brain and body are rusty and breaking, your dream career is simply a car wreck.

MIC teaches indies how to take care of the car, how to read the map of the industry, and pick the destination.

We construct the steady table that holds the puzzle on top. We nurture the roots and trunk of the tree. We're about the big picture.

There are plenty of companies, websites, people you can follow to learn music business tips: How To Plan a Tour. How To Record Music at Home. How to Get Your Music on Spotify and Apple Music. How to Make Money Off Your Music.

MIC isn't the company you go to for those things. We'll help you sift through which of those you need at the time, or tell you which of those are distractions from your personal success mission -- but we'll direct you back out to those companies for that specific research. People like Ari Herstand are the rulers of that "New Music Business" domain, and they rock. We respect and appreciate them incredibly in our IMBM research -- go follow them like we do!

But you don't come to MIC for those details. You come to MIC to understand and see the big picture where all those pieces of the puzzle fit into -- both the industry's big picture, and your mental big picture.

This includes both some business savvy strategy, and some mental/physical health training (and a lot of healing).

You come to us for the roots and trunk of the tree. We're about the big picture. We teach the foundation of your career: your strategy perspective, and your personal life perspective. Meaning, we teach you the secrets behind how to mentally conceive your music career plan, so you can execute it successfully.

Better though: we're not just about mushy feelings. We teach the "how-to" of constructing a daily career -- what it looks like day-to-day to live as a career indie musician. We incorporate your health and preferences, too: if you absolutely must cool down every night with video games, or by cooking some gourmet meals, we show you how it can be easy to balance that with your necessary disciplines like training on your instrument and chipping away at your business plan and outreach.

Catherine Gee
MVMT VIP, Catherine Gee, headlining Mr. Smalls in Pittsburgh's Millvale

We're told as indies to "do this" or "don't do this", but those people dishing out the advice don't fully know us. How could they give us that specific advice? Cookie cutter nonsense to get in our wallets.

Plus, if we're doing the same business ideas that every other musician is doing -- going after Spotify playlists, recording "hit" songs -- how will our careers turn out differently than anyone else, when we want greatness and most people are struggling to make ends meet? And if we're slaving over your music, like really worried about it panning out, feeling overextended by the fingers-crossed schedules we create for ourselves -- then are we really living a dream career?

We're not living a dream at that point. We're living nightmares rooted in fears -- fears that MIC teaches aren't necessary, nor the objective reality.

And MIC teaches all this through example, not preaching.

Millaze and the other MVMT VIPs are the example.

A dream music career is your enjoying every day of work. A dream music career is one where your music is inspiring and fulfilling. A dream music career starts only after you understand the overarching reality of what the music industry really is -- and then you understand that your attitude about who you are guides the entire experience.

We don't go cookie-cutter with our advice. First we teach that industry landscape with the IMBM Pyramid, and then we teach how to develop the correct mental attitude through Millaze.

millaze
MIC Guinea Pig, Millaze and her last blog post about her greatest indie music fear, read it here.

This week's blog post from Millaze, in particular, shares what goes on in an indie musician's brain during all the music and business work -- and how she handles it.

Honestly? When we were founded in 2013 we didn't expect our company mission to be so much about the mental aspect of it all. But it's self-fulfilling prophecy. You teach everyone to believe in you, or to not. And the music career flows from there. You need the energy to keep going too, or you burn out. It's some complex human stuff, man.

MVMT VIP, conscious rapper Kellee Maize, finishing up a killer studio session in Pittsburgh's Shadyside

Join us.

If you're a musician or a music lover, join us on our anecdotal mission. This is the first indie music experiment of its kind - sharing the behind-the-scenes as go.

We're risky little kittens over here, we're not hiding behind any tricks and facades -- you're going to see all of the blunders along with all the successes.

Join the email list, to the side above, or at millaze.com.

Follow @iammillaze on social media.

Follow on Spotify.

Subscribe on Youtube.  

Share your ideas. Suggestions. Questions. Recipes.

And if you're an indie and want more personal help? We do coaching, so reach out to Contact@MusicIndustryConnected.com.

Or heck, join the MVMT so we can share your indie story with the world, too.

Our vision is that as many indie musicians as possible come to the surface. We want that music added to the world. We want those dream careers fulfilled.

Talk with us on social media because we, too, are humans who like to feel substance in our souls.

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