MIC'S History

Tell Us That Origin Story

MIC is "Music Industry Connected" because we connect the pieces of the puzzle for musicians so they can create their own careers. We share our research, The Mountain, on our website at no cost to musicians. We also offer one-on-one consulting sessions (Music Career Diagnostics) and invite bands and artists into our MVMT to get discounted Music Career Diagnostics during a longer case-study term. The MVMT also connects musicians with the creative freelancers and sponsors who support them.

In 2009, our research began as MIC founder-to-be Emily Plazek attended The University of Pittsburgh’s business school instead of music school in order to help fellow aspiring musicians like her by starting a company upon graduation.

In 2013, MIC was founded by indie musicians for indie musicians in one of the quintessential indie music cities in the USA: Pittsburgh, PA, and field experiments with MVMT members began.

In 2017, MIC released the first edition of its MBM (Music Business Model), The IMBM Pyramid. Then, it expanded nationally.

In 2019, the second edition of the MBM, The Mountain was released to the public, finally incorporating MIC's unique goal of full-life integration into the business process: balancing personal mental and physical health with business strategy and execution.