MIC'S History

Tell Us That Origin Story

MIC is "Music Industry Connected" because we connect the pieces of the puzzle for musicians so they can create their own careers. Our music business model, The Mountain, is shared on our website in The Sanctuary. We also offer one-on-one consulting sessions called Music Career Diagnostics. In these Diagnostics, MIC founder and Mountain creator Emily Plazek conducts a personal case study on a musician's unique situation, creating a tactical plan for them to achieve their Definition of Success.

In 2009, our research began as MIC founder-to-be Emily Plazek attended The University of Pittsburgh’s business school instead of music school in order to help fellow aspiring musicians like her by starting a company upon graduation.

In 2013, MIC was founded by indie musicians for indie musicians in one of the quintessential indie music cities in the USA: Pittsburgh, PA, and field experiments with MVMT members began.

In 2017, MIC released the first edition of its MBM (Music Business Model), The IMBM Pyramid. Then, it expanded nationally.

In 2019, the second edition of the MBM, The Mountain, was released to the public, finally incorporating MIC's unique goal of full-life integration into the business process: balancing personal mental and physical health with business strategy and execution.