What is MIC?
MIC is "Music Industry Connected" because we connect the pieces of the puzzle for musicians so they can create their own careers. Our approach to commercial music careers, The Mountain, simplifies the music career startup journey by showing the big picture so musicians can then plan Events & Maintenance that will help them "climb" to their personal Definition of Success.
The Mountain is shared on our website in The Sanctuary because there are simply not enough hours in the day to personally work with every musician that The Mountain can benefit - and we believe a rising tide raises all ships anyway. It's kind of weird to some people that we share the Mountain online instead of selling books or influencing on social media, but we stand by it. We believe when something is truly great, putting up barriers to sharing it, or making it too complicated, is an ego game - and we're all trying to get to the real game of the music career itself, not just learning about them, aren't we?
We also offer one-on-one consulting sessions with MIC founder Emily Plazek when musicians understand the Mountain but want to deep dive into a piece of it with some guidance.
If you're a timeline kind of person, here's a little gift from us to you:
In 2009, our research began as MIC founder-to-be Emily Plazek attended The University of Pittsburgh for business instead of music because of a personal un-attraction to their scientific approach towards music. Instead, she focused on the "how to start a music career" question that baffled her, and fellow aspiring musicians like her; she spent these years developing the plan to start some sort of company upon graduation that could answer that question.
In 2013, MIC was founded by Emily Plazek, a strong team of interns, and indie musicians - for indie musicians in one of the quintessential indie music cities in the USA: Pittsburgh, PA. Field experiments with MVMT members began.
In 2017, MIC released the first edition of its MBM (Music Business Model), The IMBM Pyramid (Indie Music Business Model). The Pyramid was a misnomer that the MIC interns pointed out to Emily sounded like a Pyramid scheme, but it was not adjusted in time, and so life goes sometimes. Research and field experiment continued. Then, MIC expanded nationally.
In 2019, after more research polishing, Emily released the The Mountain to the public - a variation of the earlier business models, now focused as a simplified approach towards current commercial careers. This iteration of The Mountain finally incorporated MIC's unique goal of full-life integration into the business process (balancing personal mental and physical health with business strategy and execution) in a simple, mentally-disgestible visual and 6-Step method.